Jim Sterling and I have shows on the same network, so yes I've seen his Mass Effect video. Stop Asking.
I think he raises a plethora of good points - certainly framed more thoughtfully than the trolling I've been bombarded with for the last two weeks (guys, a MINUTE on Wikipedia can tell you that Arthur Conan Doyle left Sherlock Holmes untouched for about a DECADE before reviving him, and even then never "re-wrote" The Final Problem. Look shit up before you parrot it from 4Chan) but I still can't fundamentally agree that anything good will come of caving to "Re-Take Mass Effect;" whether EA/Bioware "planned to" or not.
I don't accept the premise that gaming is fundamentally different from film or literature because of the manner of user-engagement, nor that choose-your-own-adventure structuring and letting you adjust the visual look of a main character makes Mass Effect some kind of sea-change, NOR that any of this represents some kind of important shift in the relationship of audience to artist - and if it does, it's a bad shift. Good art and good stories are not made via democracy. The artist is the superior of his/her audience, with the sole caveat that they may choose to render said artist powerless by withholding support. You take that away and all we've got is made-to-order bullshit, which is where cultural stagnation comes from. People who only ever get what they WANT will never discover what the didn't know they NEEDED.
Also, I still say that the precedent this will set is one of the worst things that could possibly happen to this increasingly-ridiculous industry - YES, it's possible that Bioware's back-to-the-drawing-board approach will yield a "better" ending for this ONE game... but that won't be the end of it. This being so high-profile will have an automatically-disasterous effect on fans, telling them that if they throw a tantrum they'll get their way, and on publishers especially: they're already disgustingly risk-averse, and "Remember What Happened To Bioware!" will be a convenient cudgel to bludgeon the ambitions of any creative team that wants to do something risky or unconventional in the medium...
...but, then again, given the number of folks tripping over themselves to insist that "Games AREN'T art! They're PRODUCT! I don't WANT them to be art if it means stuff like this!!!" recently, maybe everyone else will be okay with that; while I just get used to the ever-clearer realization that my remaining actively-engaged in the modern gaming scene is becoming an act of masochism.
Still, let it never be said I can't appreciate a different point of view, and Jim expresses his exceedingly well.