Something I wish the media would remind people of more often: The National Rifle Association isn't a sportsmen's club anymore, or even a citizen's rights group for gun owners. They're a corporate lobbying group for the gun manufacturing industry. Understanding that is the key to understanding why they do things like insisting more guns - not fewer - are the key to safety, or spurring the stockpiling of weapons with the "gun-ban" boogeyman: They aren't looking to help gun owners, they're looking to increase sales. (See also: "Armed guards at schools are the answer! And we're MORE than willing to help set that up!")
But even understanding that couldn't have prepared me to see the NRA's hilariously faux-macho bossman Wayne LaPierre get in front of cameras today for what was ostensibly supposed to be their response to the Sandy Hook massacre and essentially declare, at the 8:25 mark of this video: Guns don't kill people, video games kill people!
The depressing amusement of the head of The NRA calling anything else a "shadow industry" aside, I'm actually grateful for this kind of public insanity. One thing Mr. LaPierre and I have in common is that we're both fans of clarity - he likes to talk about "good guys with guns" vs "bad guys with guns;" and I like seeing him (a bad guy with guns) come out so strongly in favor of game/movie/etc censorship, because it helps unmuddy the waters: Weak-willed so-called "progressives" who might otherwise have been willing to give ground on "violent" media (instead of keeping the debate laser-focused on the gun lobby, where it belongs) will hopefully be less so when they see it means agreeing with the distraction-tactics of LaPierre and his ilk.
So, this is to be a (political) fight, then. Games, films, entertainers, artists and the people who value them... versus The Right-Wing Gun Lobby. Good. Let's have it, then.